19
Mar
The municipality of Genova at the major international real estate fair in Cannes to showcase the city's growth to investors and industry professionals
From March 10 to 14, 2025, the Municipality of Genova will participate in MIPIM (Marché international des professionnels de l’immobilier), the major international real estate fair held in Cannes, France, dedicated to the real estate market, territorial development, and urban regeneration projects. Hosted in the iconic Palais des Festivals, the event attracts over 500 public and private sector entities from 100 countries, serving as a valuable showcase and an important platform for international promotion of public administrations and private enterprises.
MIPIM 2025: An Expanded Italian Pavilion
One of the key highlights of MIPIM 2025 will be the expansion of the Italian Pavilion, organized by ICE – Italian Trade Agency. The pavilion will host representatives from institutions, local governments, and public and private stakeholders in the real estate sector, showcasing a wide range of investment initiatives set to develop in the coming years. For the first time, this collective narrative of the Italian investment ecosystem, spanning North to South, will see public administrations and institutional players alternating in a comprehensive representation.
In addition to numerous side events and networking workstations, the 2025 edition will feature three workshops co-produced with PPAN, focused on:
- Housing as a driver for urban and economic development
- Urban regeneration linked to major infrastructure projects
- The port-city relationship, with a focus on waterfront transformation
GENOVA 2030-2050
The Municipality of Genova brings to Cannes a focus on Genova 2030-2050, a sustainable and innovative city designed to meet the needs of residents, entrepreneurs, students, visitors, and investors through attractiveness, inclusivity, and sustainability.
Genova looks ahead with an ambitious vision, investing in physical and digital infrastructure to strengthen global connections and attract new businesses. The city’s revival is based on a sustainable growth model, balancing economic development, environmental protection, and social inclusion.
PROJECTS
Flagship properties: Great Campus Erzelli, Villa Saredo Parodi, and Colonia Arpy.
- Great Campus Erzelli: The new technology and science district of Genova, serving as a strategic hub for research and innovation, integrating universities, high-tech companies, and a cutting-edge hospital. Designed as a Smart City, the campus fosters collaboration among businesses, the New Polytechnic School, the New Ponente Hospital, and research centers. A vibrant seven-day-a-week environment that connects technology, well-being, and sustainable development.
- Villa Saredo Parodi: A noble palace, also known as Casa Saredo Parodi, built in the 16th century and located in Marassi, near Santa Margherita Church. The three-story building, plus a basement, houses remarkable Baroque frescoes of significant historical and artistic value.
- Colonia Arpy: Located at 1,700 meters above sea level, along the road connecting Morgex and La Thuile, a well-known ski destination in the Aosta Valley, this complex was built in the 1930s and acquired by the Municipality of Genova in 1964 for use as an alpine retreat for Genoese schoolchildren. Available for sale, it offers great potential for redevelopment and repurposing, given its highly attractive touristic appeal.
EVENTS
SIDE EVENT: “FUTURE PERSPECTIVES TOWARDS 2030-2050”
MIPIM once again provides Genova and Liguria with a significant showcase to reaffirm their strategic role in the Mediterranean and across Europe. Organized by the Municipality of Genova in collaboration with the Region of Liguria, this event will feature Acting Mayor Pietro Piciocchi, alongside Alessandra Bianchi, Councilor for Tourism, Territorial Marketing, and Sports Infrastructure, and Mario Mascia, Councilor for Urban Planning and Economic Development.
SIDE EVENT: “URBAN REGENERATION AND CHAIN OF VALUE”
Alessandra Bianchi, Councilor for Tourism and Territorial Marketing, will engage in a discussion with Giuseppe Bonomi, CEO of GHT Spa, presenting the Erzelli Science and Technology Park. Additional contributions will come from Gualtiero Tamburini, Senior Advisor at Nomisma, offering insights into urban regeneration and real estate asset enhancement, and Alessandro Lombardo, Chief Commercial Officer at Gabetti Property Solutions, who will present “Why Genova”. The discussion will also feature Stefania Manca, Sustainability Manager of the Municipality of Genova, with a session on “Sustainability Value”.
LOCATION
The Municipality of Genova will be present at the Italian Pavilion, desk R8.B10, within the ICE Agency stand (Italian Trade Agency), which has been promoting investment opportunities in Italy on the French market for several years as part of a large-scale collective initiative.
PARTNERS
To showcase ongoing and upcoming projects and increase its visibility among investors, the Municipality of Genova collaborates with: Region of Liguria, Western Ligurian Sea Port Authority, Chamber of Commerce, Liguria International, Euroflora e GHT Spa.
For more information, visit the MIPIM website.
CONTACTS
Territorial Marketing Department
direzionemarketingterritoriale@comune.genova.it
