Genova launches Beyond: The new frontier of luxury travel

A new premium platform dedicated to high-end experiential tourism in the yachting, cruise, and hospitality sectors has been launched in Genova: Beyond. The project was officially presented on May 16, 2026, in Rapallo during the Gulf of Tigullio Tourism Forum, promoted by Federalberghi Liguria and the Chambers of Commerce of Genoa and the Riviera, in collaboration with ENIT and organized by Philia.

Developed by the Genoa-based Medov Group, Beyond is designed as an innovative digital ecosystem, accessible through a dedicated website and app, connecting exclusive and tailor-made experiences across Italy for an international luxury clientele. The goal is to combine technology, service excellence, and territorial enhancement, offering bespoke, high value-added services.

The project stems from the synergy between the Tour Operator Department of Medov Group — a historic player in the shipping industry — and San Giorgio Yachting, strengthened by strategic agreements in key international tourism distribution markets. Partners and stakeholders include leading cruise lines, luxury hotels and resorts, travel designers, DMCs, and yacht charter operators.

Beyond introduces a new approach to luxury tourism, increasingly focused on authenticity, personalization, and meaningful experiences, moving beyond the traditional concept of luxury based solely on exclusivity of services.

Special attention is also given to sustainability: the Tour Operator Department of Medov Group has obtained the Global Sustainable Tourism Council (GSTC) certification, the international standard recognizing commitment to responsible tourism practices.

With Beyond, Genova further strengthens its position as a center of excellence in the tourism sector, reinforcing its standing within the international luxury travel market.

Written by Aurora Galletto and Irene Bellotto